How To Create A Roku Channel – Traditional television viewing is rapidly fading and evolving into new forms. Viewers today demand unlimited access to the content they provide. They are now controlling the devices and search engines they use.
Roku is one of those models that makes it easy to get what you want. In addition to providing exciting content from movie studios and broadcast TV shows, Roku lets you create a private channel that you can use however you want. If having a private channel on your Roku device at home seems impossible, credit to digital technology for making it possible.
How To Create A Roku Channel
Read this step-by-step guide to help you set up a Roku channel. You can create your own Roku channel in less than 20 minutes. Before you begin, you must have a Roku device. Additionally, you’ll need demo content and an account for your Roku device.
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After creating your account, click Add Channel and Continue. When the next page opens, click on “Direct Publisher” and give your channel a name.
You can find various parameters of your channel. This includes your preferred channel usage in different countries, the age and language of your target audience. Set the parameters before moving on to the next page.
For this tutorial, use the easily accessible feed URL from Roku. This site includes information about the videos you like, such as language, description, title, and URL. Brand your channel however you like using your favorite colors and other content.
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© Future Publishing Ltd The Key House, Ambur, Bath BA1 1UA. All rights reserved. UK and Wales company registration number 2008885. Roku is one of the most popular media boxes on the market today. With more than ten million devices sold, the platform will become the world’s leading streaming device and a platform to be reckoned with. Your own channel (or app, whatever you want to call it) is the best way for VOD providers to take advantage of this explosive growth.
Although not yet popular in most European countries, Roku is a leader in the US and is a household brand in many parts of the world. It’s an open platform that encourages programmers from all over the world to create their own shows (or as Roku calls them) and grow their audience. As a VOD platform publisher, having a presence on Roku is a strategic move and a reliable way to expose your brand to a larger audience. These channels are available on a variety of Roku streaming players, Roku TV™ models and Roku Powered™ players, making it even easier to monetize content.
Roku offers two different channel development methods for VOD providers: Roku Custom Development using Roku’s SDK and the Roku Direct Publisher method. The decision of the two mainly determines the channel’s development cost and time-to-market.
Creating a channel directly with a publisher is a cheap, easy, and labor-intensive option. Here, Roku does all the heavy lifting for publishing and automatically generates fully functional channels, all for free. No coding skills are required, which is a big draw. Publishers who go with Publisher Direct can develop apps quickly and easily, but they miss out on more advanced features.
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Roku provides developers with all the necessary APIs, libraries, and developer tools to allow them to create channels for publishers. This approach requires experience in the field of software development, but offers unlimited UI and functionality customization options.
It takes significantly longer for the canal to develop, and maintenance costs can be higher over time. Publishers who choose to create their own channels typically have a well-defined cross-platform streaming strategy, a broad user base, extensive development resources, and/or requirements that cannot be met with direct publishers for their own channels.
The Roku SDK Developer is designed specifically for providers with channel requirements. Typically, they prioritize user experience and long-term benefits over development speed.
If you want to develop a cross-platform streaming strategy with a great user experience on every device (Roku stick, mobile, web, etc.), and monetize content with subscriptions or rentals – using Roku’s developer API is the best option for you.
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Development costs often range from $15,000 to $20,000, but building your Roku app is only half the battle. Scaling, enhancing, and supporting a large platform is both a time-consuming and expensive task.
Depending on the size of the project, the custom development method takes 3 to 6 months.
First, you’ll need to find an online video platform (OVP) or content delivery network (CDN) that will accept your content and deliver it to your Roku channel.
This feed is a piece of code that contains all the metadata to display your content on a Roku device, such as the title, URL, and content description. The feed must be prepared in MRSS, XML or JSON file format.
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Once that’s done, you can start getting familiar with the live publishing interface. This tool will guide you step-by-step through the process of creating your channel and publishing content, but first, you’ll need to complete the following prerequisites:
The direct publishing approach does not allow VOD providers to monetize their channels through on-screen purchases and subscriptions. But direct publishing is a very smart solution for small businesses or those just starting out in the streaming space.
There are no setup fees or monthly fees to maintain your Roku channel. But streaming your content through Roku will cost you money.
If you can’t do it yourself, you can outsource the development process for your direct publishing channel, starting at $1,500.
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If you create a channel this way, you can host videos (with ads), although you won’t make any money yourself.
Due to the low set-up costs, direct publishing channels are an ideal choice for companies looking to distribute free content on a private channel.
However, to create a paid channel that supports subscriptions, the SDK channel would be a better choice. In this case the sky is the limit. Your costs will depend on the size of the project and the experience of the development team you work with.
You should also consider content hosting fees when setting up your Roku channel. You should stream your content from a video host such as an online video platform (OVP) and a content delivery network (CDN).
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Roku offers many ways to monetize, but the choice depends on which development method you use. Monetization features are available in the Developer Dashboard.
Inventory sharing involves displaying a combination of your and Roku’s ad inventory on a channel. Split is the default model for direct publishers, where publishers are responsible for finding and setting 70% of the ads in the channel and receive 100% of the ad revenue. This model gives you more control because you can manage your ads and choose the ones that are most relevant to your target audience.
Roku manages the remaining 30% of advertising and receives 100% of the revenue.
In a revenue share model, Roku manages 100% of your channels. This will save you a lot of work, but at the same time you will only get 60% of the net income. For what it’s worth, Roku promises to serve up ads that get the most bang for your buck, but are also relevant to users — which also helps retain viewers.
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This model is a great opportunity for individuals and small businesses that focus on creating great content instead of making money.
Roku Pay is only available on channels enabled with an SDK developer. It allows you to implement various content selection options. Offer access to content, free trials, one-time fees, or monthly and annual subscriptions. The opportunities here are endless.
Roku takes 30% of your earnings, which is the only downside to this method.
Product placement is an advertising method that doesn’t really rely on Roku, and each VOD provider can manage it themselves. It includes the inclusion of certain products (such as clothing, jewelry, cars, or food) within the actual video content without making it clear to the viewer that it is an ad.
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Roku’s SDK developer is designed to help developers create Roku channels from scratch, but this method requires significant technical knowledge, so it is recommended to use the services of a development company specialized in this field.
Ideally, developers should have experience with Roku, such as the Scenegraph framework and Roku’s proprietary coding language BrightScript. If you want to create an advanced Roku channel, send us a message and see how we can help. By working with an experienced development team familiar with the SDK developer framework, your channel will have the quality of a top-notch channel.
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