How To Get Your Own Merch – Are you a YouTuber, influencer, musician or creator looking to grow your business? Or perhaps an aspiring entrepreneur with a burning passion for launching custom merchandise? Then you’ve come to the right place:
We’ve got all the tools and tips to get you started! In the era of custom merchandise and print-on-demand, it couldn’t be a better time to offer personalized products online. Merchandising can help you monetize your audience and really elevate your brand!
How To Get Your Own Merch
In this article, we’ll cover the basics of why and how to make and sell your own merchandise, so let’s get started!
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Besides a new income stream, there are many other reasons why you should sell custom merchandise. Not only is it a great way to earn passive income, but it is also the cornerstone of successful marketing.
And last but not least, selling custom merchandise is a great way to offer something new and exciting to your fan base and grow your business!
There are several ways to create and sell custom merchandise online—all with varying degrees of cost. But one of the most cost-effective and low-risk strategies is to use a print-on-demand (POD) service provider like Sellfi.
Use this simple formula to calculate a final price that covers all expenses: cost of production + profit margin (eg 20%) + expenses = retail price.
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Since you won’t need a physical inventory, your only possible expenses would be design services (unless you’re an artist) and market or e-commerce platform fees. However, you can always add your expenses to the price of the product.
If you already have an audience, the first step to creating great merchandise is to choose a niche product with high market demand.
The key is to provide quality products that your fans will enjoy using. Creating custom merchandise that your fans can relate to is essential to your success. Ideally, your merchandise should align with your brand vision and your audience. And the best way to find out is to simply ask your audience!
Get live feedback. Ask your audience exactly what kind of merchandise they want and then deliver. Engaged fans will appreciate this and be even more willing to buy your merchandise.
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Even Statista has confirmed that the most popular online shopping category is clothing, so it’s safe to say that custom t-shirts and hoodies will never go out of demand! There are hundreds of products to choose from, but this is definitely the best type of custom merchandise to make a profit from.
We also have an in-depth article on the top 10 best selling products to help you make a choice. Now that you hopefully have an idea of what kind of merchandise sells best, we can narrow your concept and focus:
Another way to find out what fans would like to sell you is to check your stats. For example, Instagram Insights will show you what kind of content of yours was the most popular among followers.
In addition to checking in with your fans, it’s also a good idea to explore current trends and do some market research. For example, you can check what’s trending with free tools like Google Trends or Ubersuggest. Then there are Google keyword suggestions that can also be helpful.
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And, finally, I recommend following the profiles and websites of your competitors to see what they are selling! Not only will it inspire you, but it will also help you understand what is missing – maybe they sell similar products, but at a much higher price?
Creating your own custom merchandise design can seem like a challenging task. But the good news is that you don’t need to create custom merchandise templates from scratch!
Plus, on many of the aforementioned sites, you can also find plenty of merchandise design inspiration. However, it is important to keep in mind that there should be no copyright infringement in any of your designs. Most, if not all, royalty-free graphics resources do not allow the resale of their designs. Even if they do, you have to pay a commission or buy a business license.
The most used design programs are Adobe Photoshop and Illustrator. With these programs, you can use vector designs to create illustrations, logos or multidimensional typography.
How To Make + Sell Your Own Merch
The disadvantages are the cost and the steep learning curve. But on the plus side, Adobe has a lot of helpful tutorials with sample files. For example, here’s a tutorial on how to create eye-catching graphics for your t-shirt. You can also look for a no-cost alternative like Inkspace, which is an open source design tool with as many features as Illustrator.
But if you don’t prefer to spend hours learning Adobe, Inkspace or Illustrator, your best online design tool would be Canva. Not only is Canva completely free, but it also has a special section dedicated to t-shirt design with thousands of pre-made templates.
You probably won’t need a designer for something as simple as pairing an image with a catchy phrase. However, complex designs with a personal touch may require additional assistance.
Good and reliable designers are not easy to find, which is why most creators turn to online marketplaces to find skilled freelancers. It’s important to work with a designer who likes you and understands what you’re looking for. If you’re not sure about choosing just one designer, you can also try working with multiple designers at once by starting a t-shirt design contest on 99 designs.
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Once you’ve found your designer(s), you need to communicate your vision as clearly as possible to get the perfect design. Tell them about your ideas and target audience. Include details about colors, visual style, product type, and print specifications. Or, alternatively, send examples of designs that match your style.
As for product colors, it’s best to stick to what generally works well together. It’s also worth paying attention to Canva’s design trends and Pantone’s color of the year (plus, their seasonal color trends). The latter has even influenced product development and purchasing decisions!
So you have your product and your design. Or, at least, the knowledge of creating and designing goods. Now, what’s next? Where can you sell your products? If you’re a creator with a significant following, the fastest and easiest way to sell is through a fully hosted store on an eCommerce platform like Sellfy.
Sellfy is designed specifically for creators like you who want to sell goods without hidden fees or complicated setups. Additionally, Print-on-Demand is now a built-in Selfy feature available on all plans, including the free plan.
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So you can start selling goods immediately at no cost – even eCommerce platform fees – and forget about searching for third-party POD service providers. It’s a win-win!
And, depending on the type of plan you choose (free or paid), you can also sell physical, subscription, and digital products along with merchandise.
And that’s it! That’s all you need to do to set up an online store so you can make merchandise. It was easy, wasn’t it?
Once you have created your products, you can go ahead and order samples to showcase your goods in photos and videos (note that you will need to pay the full price of the product).
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This is a great way to promote and sell your products. Many creators use video platforms like YouTube, Instagram or TikTok to showcase themselves or their friends and family members wearing their wares. Personally, I’ve seen TikTok creators with business line videos bring in thousands of sales!
You can use existing selfie product photos (you get them when you edit your products) or tools like Placeit to create eye-catching visuals.
Placeit has thousands of free designs and patterns. In addition to templates, you can even create and purchase t-shirt designs for just $2.95 – everything from pop culture and 8-bit video game images to memes and classic styles!
As you can see, template generators like Placeit are relatively inexpensive to use and their templates are easy to use for those with limited experience. However, you should also keep in mind that, at some point, your fans may want to see photos and videos of your merchandise.
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Fortunately, if you already have an existing following, the chances of getting enough sales so that you can re-invest in your business are likely to be high. So you can probably count on getting a budget pretty quickly!
We have reached the last step: selling and promoting your goods. And, social media is the first and most obvious marketing tactic, so let’s get into that.
To make sales, you need to create a strong online presence and get people excited about your goods.
But don’t overdo it at first! It’s probably wise to stick to the platforms you already use, or where your audience is.
How To Make And Sell Merch (start With $0) (july 2022)
As I mentioned earlier, the best way to attract your fans is to wear merchandise in your social media posts. Take photos or videos and show yourself wearing your goods. Give people a sneak peek of beautiful designs or come live and talk about the products you plan to sell!
Let your inner circle (family, friends, colleagues or followers) promote your brand by featuring themselves wearing or using your products in their content. This is an incredible way to build
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