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Are you new to social media or just trying to build your brand online? Maybe you are wondering how to get more followers on Instagram.
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And no, we don’t mean buying followers or using bots. This trick may increase your follower count in the short term, but it won’t do you any favors in the long run.
That’s because the only truly valuable Instagram followers are real people who care about and engage with your brand.
Bonus: Download a free checklist that shows the exact steps one fitness influencer used to grow from 0 to 600,000+ followers on Instagram without a budget and expensive equipment.
Don’t have time to read the whole guide? Watch the video below for what you need to grow on Instagram this year:
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Getting more Instagram followers is a good goal to start with. But followers alone will not make a successful Instagram account. Your goal must be part of a larger plan that connects to your business strategy and social marketing goals.
Think about why you want more Instagram followers. What exactly do you hope to accomplish? Maybe you want:
Staying focused on these business-focused goals will help keep your Instagram account on track. It helps you tell a compelling brand story that attracts new profile visitors and helps you build (and maintain) a loyal following.
The answers to these questions will help you create content to connect with people on Instagram who are most likely to follow you.
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They will also help you deliver content that keeps your audience engaged for longer.
Maybe you want to show how your product is made. Or humanize your brand by sharing an employee’s perspective. A prospective brand can reflect the lifestyles or achievements of your customers.
Your posts should be easy to recognize right away. Think of your Instagram grid as a cohesive unit. You can always use Instagram Stories to share content that doesn’t quite match the look and feel of your main feed.
Your products don’t have to be the same either. You can use styling to give your grid a consistent look and feel, like @themillerswifecustomcookies does:
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Before people can follow you on Instagram, they have to find you. But not all text on Instagram is searchable. Only two fields on Instagram contribute to search results: name and username.
Your username is your Instagram handle. It should match the handle you use on other social networks as this also makes it easier for others to find you. Use your brand or a different version of your name that people can use when searching for your brand.
Your name can be anything you want, up to 30 characters. You don’t want to use keywords, but including your most important keyword in the title bar can make it easier to find.
For example, travel writer Claudia Laroye (@itsclaudiatravels) includes the keyword “travel writer” in her Instagram profile. It is now more likely to be found by people looking for travel content or writers.
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Two-thirds of visits to Instagram business profiles come from non-followers. If your profile and profile entice them to click the follow button, those visitors can become followers.
Your profile can be up to 150 characters, so make the most of it. Convey your brand identity and show new visitors why they should follow you. What kind of content can they expect?
If you have a professional account (business or creator), you can include additional information in your profile, such as your contact information, business type and location.
Sure, this may seem obvious, but it’s important when thinking about getting followers on Instagram. Every post on your Instagram grid needs to be high-quality and eye-catching.
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When new users visit your profile, the content should make them want to see more (and click Follow).
Instagram is a visual social media platform, but good Instagram captions will help you get more reach and engagement.
Will Tang of Going Awesome Places posts great photos with captions that tell the story behind the photo. Her Insta profile calls her “creator of detailed itineraries and guides.” This means that this method of writing subtitles is very popular.
Your audience wants to engage with content that is relevant and interesting. So when planning your posts, think about the types of content others might want to share.
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People love to share infographics. Feed that desire by providing your followers with expert knowledge. If someone embeds your Instagram posts on , you are exposed to a whole new audience of potential followers.
People can also reshare your posts on their Instagram stories. These posts are clickable, so anyone who wants to know more can click through to your original post. It’s another easy way to expand your reach to a new audience and potentially new followers.
If you want more Instagram followers, you need to use Instagram Stories. Half a billion Instagram accounts use Stories every day, and 45% of the most viewed Stories are from businesses.
People who use Stories are very engaged. Additionally, you can use hashtags and location features in your stories to expose them to people who don’t already follow you.
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Put a lot of effort into Instagram Story and not ready to say goodbye after 24 hours? Highlights in pinned stories are a great way to introduce your brand to people who visit your profile. So load those attractions with great descriptions and content to show new visitors why they should follow you.
Don’t forget to customize the cover images of your attractions as well. Vega supplement company keeps things on brand and plant friendly with their special green attractions.
Your existing followers want to see content from you. That’s why they followed you in the first place. So give them what they want!
When users interact with your posts, this activity tells Instagram’s algorithms that your content is relevant. These interactions will then increase your reach. So giving your existing followers something great to interact with can help bring in new Instagram followers.
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Hootsuite’s social team realized that was the best time to
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