How To Make Your Own Merch Shop – Are you a YouTuber, influencer, musician or creator looking to grow your business? Or maybe an aspiring entrepreneur with a passion to launch custom merchandise? So you’ve come to the right place:
We have all the tools and tips to help you get started! In the era of custom merchandise and print-on-demand, now is the perfect time to offer personalized products online. Products can help you monetize your audience and really elevate your brand!
How To Make Your Own Merch Shop
In this article, we’ll cover the basics of why and how to make and sell your merchandise, so let’s get started!
Why Should I Sell Merch? 5 Reasons To Create Your Branded Merchandise
Aside from new revenue streams, there are many reasons why you should sell custom merchandise. This is not only a great way to earn passive income, but it is also the cornerstone of successful marketing.
Last but not least, selling custom merchandise is a great way to offer something new and exciting to your fan base and grow your business!
There are several ways to create and sell custom items online – all at varying degrees of cost. However, one of the most cost-effective and lowest-risk strategies is to use a print-on-demand (POD) provider like Sellfy.
Use this simple formula to calculate the final price that covers all expenses: cost of production + profit margin (eg 20%) + expenses = retail price.
The Webflow Merch Store
Since you don’t need physical inventory, your only potential expenses will be design services (unless you’re an artist) and marketplace or e-commerce platform fees. However, you can always add your commission to the cost of the product.
Assuming you already have an audience, the first step in creating a great product is to choose a niche product with high demand in the market.
The key is to offer quality products that your fans will enjoy using. Creating personalized merchandise that is relevant to your fans is critical to your success. Ideally, your merchandise should match your brand vision and audience. And the best way to find out is to simply ask your audience!
Get direct feedback. Ask your audience exactly what kind of merchandise they want, and the supplier. Engaged fans will appreciate this and be more willing to buy from you.
Running A Retail Store
Even Statista confirms that the most popular online shopping category is clothing, so it’s safe to say that custom t-shirts and hoodies will never be in short supply! There are hundreds of products to choose from, but this is by far the best type of custom item for profit.
We also have an in-depth article on the 10 best sellers to help you choose. Now that you want to know what types of items sell best, we can narrow your concepts down and focus on:
Another way to find out what your fans want to see you sell is to check your stats. For example, Instagram Insights will show you what type of content is most popular with your followers.
In addition to connecting with your followers, it’s also a good idea to research current trends and do market research. For example, you can use free tools like Google Trends or Ubersuggest to see what’s trending. Then there are Google’s keyword suggestions, which are also helpful.
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Finally, I highly recommend following your competitors’ profiles and websites to see what they’re selling! Not only will it inspire you, it will help you understand what is missing – maybe they sell something similar, but at a much higher cost?
Coming up with your own custom merchandise design can feel like a daunting task. However, the good news is that you don’t have to create custom merchandise designs from scratch!
Additionally, you can find plenty of product design inspiration on many of the above sites. However, it’s important to remember that none of your designs should infringe copyright. Most, if not all, royalty-free graphic sources do not allow the resale of their designs. Even if Yes, you still need to pay a fee or buy a commercial license.
The most common design software are Adobe Photoshop and Illustrator. With these programs, you can use vector designs to create multi-dimensional illustrations, logos, or typography.
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The downsides are the price tag and a steep learning curve. However, on the plus side, Adobe provides many helpful tutorials with sample files. For example, here’s a tutorial on how to create eye-catching graphics for your t-shirts. You can also opt for free alternatives like Inkspace, an open source design tool with many features like Illustrator.
But if you don’t want to spend hours learning Adobe, Inkspace or Illustrator, your next best online design tool is Canva. Not only is Canva completely free, but it also has a separate section dedicated to t-shirt designs with thousands of pre-made templates.
You probably don’t need a designer for something as simple as putting together an image with a tag line. However, complex designs with a personal touch may require a little extra help.
Good and reliable designers are hard to come by, which is why most designers turn to online marketplaces for skilled freelancers. It is important to work with a designer who thinks like you and understands what you are looking for. If you are not sure about choosing just one designer, you can also try collaborating with several designers at the same time by launching a t-shirt design contest on 99designs.
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Once you’ve found your designer, you need to communicate your vision as clearly as possible to get the perfect design. Tell them your thoughts and your target audience. Include details about color, visual style, product type and print specifications. Or alternatively, send a design example that matches your style.
In terms of product colors, it is better to stick to colors that usually work well together. You should also keep an eye on Canva’s design trends and Pantone’s color of the year (and their seasonal color trends). The latter even affects product development and purchase decisions!
So, you already have your product and design. Or, at least, a talent for creating and designing merchandise. Now, what’s next? Where can you sell your products? If you’re a creator with a large follower base, the fastest and easiest way to sell is through a fully managed store on an e-commerce platform like Sellfy.
Sellfy is for creators like you who want to sell items without hidden fees or complicated settings. What’s more, print-on-demand is already a built-in Sellfy feature available in all plans, including the free one.
How To Start A T Shirt Business Online: Guide For 2022
So, you can start selling free items right away, without even paying for an e-commerce platform and without having to find a third-party POD service provider. It’s a win-win!
And depending on the type of plan you choose (free or paid), you can also sell physical, subscription, and digital products alongside your merchandise.
And that’s it! That’s all you need to do to set up an online store so you can produce merchandise. It’s easy, isn’t it?
After creating your product, you can go ahead and order samples to show your item in photos and videos (note that you must pay the full price of the product).
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This is a great way to promote and sell your products. Many creators use video platforms like YouTube, Instagram or TikTok to show themselves or their friends and family wearing their wares. Personally, I’ve seen merch videos from TikTok creators generate thousands of sales!
You can use tools like Sellfy’s existing product images (get them while editing a product) or Placeit to create engaging visuals.
Placeit has thousands of free mockups and design templates. In addition to templates, you can even create and buy t-shirt designs for $2.95 – everything from pop culture and 8-bit video game images to memes and classic styles!
As you can see, using a template generator like Placeit is relatively cheap, and their templates are easy to use for those with limited experience. However, you should also keep in mind that at some point your followers may want to see photos and videos featuring your merchandise.
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Fortunately, if you already have an existing following, the chances of getting enough sales for you to reinvest in your business can be high. So you can count on getting your budget as quickly as possible!
We have reached the last stage: selling and promoting your products. Also, social media is the first and most obvious marketing strategy, so let’s get started.
To make a sale, you need to build a strong online presence and get people excited about your products.
However, don’t stretch yourself too thin at first! It may be wise to stick with the platforms you already use or where your audience is.
Best Websites For Selling T Shirt Designs In 2020
As I mentioned earlier, the best way to attract followers is to wear merchandise in social media posts. Take a photo or video of yourself wearing your item. Give people a sneak peek of the design or go live and talk about the products you plan to sell!
Let your inner circle (family, friends, colleagues or followers) promote your brand by showing them wearing or using your products in your content. It’s an amazing way to build
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