How To Start Your Own Online Store – The COVID-19 pandemic has affected all sectors of the economy, especially e-commerce. Between 2020 and 2021, an average of 60% of Internet users in 66 countries adopted online shopping, an increase of 7% compared to 2019.
Experts estimate that global e-commerce sales will reach $5.5 trillion by 2022, so now is the right time to enter the industry and set up your own e-commerce store.
How To Start Your Own Online Store
This article will show you the steps on how to start an online store. Finally, you will have all the knowledge you need to sell online and profit from your e-commerce business.
Ecommerce Software, Online Store Builder
If you are still not convinced that selling online is a good and profitable idea, we have some other interesting statistics about the e-commerce industry.
First, global e-commerce sales are expected to reach $7.4 trillion by 2025, showing steady growth from this year. This may be due to the fact that 40.3% of consumers have significantly reduced their visits to brick-and-mortar stores due to the pandemic.
Currently, the electronics industry will contribute the largest share of global revenue at $988.4 billion in 2022, followed by the fashion industry as the winner in 2021. In addition, 64% of consumers are willing to pay more for sustainable products.
As for future e-commerce trends, expect more use of voice search and artificial intelligence for a personalized shopping experience. Sustainable e-commerce is also expected to grow in popularity, with 29% of consumers actively avoiding plastic packaging.
How To Start An Online Store Successfully In 2022
It only takes six steps to start your online store. Read on as we walk you through each step and give you tips to make the whole process as easy as possible.
Since the products you sell will depend on the location of your online store, let’s tackle that business idea first.
The best place to start your own business is to explore your passions and hobbies. Just like any other business, it will be easier to grow and develop your small business if it is in your best interests. Additionally, conduct market research on popular niche markets with high demand.
Being specific about the niche market you want to target will make it easier to grow your business and audience in the long run. For example, if you want to start an online clothing store, decide whether you want to focus only on clothing or sell other fashion items such as shoes and boots.
How To Create A Successful Ecommerce Store In 2022
Check out our article on online business ideas to start in 2022 where we look at potential business ideas that sell both physical and digital products as well as various services.
If you’re torn between several potential niches, use the SWOT analysis method to measure each niche’s strengths, weaknesses, opportunities, and threats. You can also analyze the competition within each niche to predict market expectations and trends.
Once you find a niche, position yourself as your target market and try to identify their pain points. This will help you identify a market gap that your competitors haven’t explored, creating a cost-effective way to make money online.
Another way to find a potential product to sell is to look at existing innovative products. Taking advantage of viral trends allows you to reach a wide range of target customers. However, it’s better to choose trending products that have been trading for a long time, so you don’t have to deal with losing stocks due to a downtrend.
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There are many product research tools available online to help you narrow down your options. Here are some of our recommendations:
Apart from market trends and demands, it is better to sell products that are easy to manage and deliver from home. Alternatively, try to keep shipping costs low and include them in the product price. This marketing method can increase your sales, as 73% of customers are more likely to buy from stores that exclude shipping.
You also want to sell a high-quality product. Low-quality or cheap products encourage consumers to buy in large quantities, but their profit margins are very low. On the other hand, high-quality products require more investment at the source, but they bring more profit and increase brand reputation in the long run.
A business plan shows the goals of the business and how to achieve them. Its purpose varies depending on the type, but it usually focuses on helping business owners achieve their goals in their fledgling e-commerce business.
How To Start A Small Business And How To Open Your Own Online Store
The most common type of business plan, called a traditional business plan, covers all business areas and internal and external parties involved in the business process.
Although there are no specific guidelines for writing a business plan, a standard type usually includes the following elements:
A good business plan should be clear, concise and realistic. Take the time to research the market, the competition, and the products and services you sell online. If there are legal documents that need to be prepared, consult with a business attorney to ensure that all legal obligations are met.
An e-commerce website can be created in several ways, such as recoding, hiring a web developer, and using an e-commerce platform. For this tutorial, we’ll use the latter because it’s a great method for aspiring small business owners.
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Website Builder offers easy-to-use tools to simplify the process of creating a website. The number of features and resources offered depends on the price plan selected. The e-commerce platform handles the checkout process for you, making it especially beginner-friendly.
On the other hand, a content management system (CMS) helps you create and manage digital content. Ecommerce software gives you the flexibility and control to customize and manage your website. Therefore, it will have a steeper learning curve than a web developer.
In short, a website builder caters to small business owners who have little or no technical skills and don’t want to deal with the technicalities of building and managing a website. If you prioritize scalability and ownership over an online store, choose a CMS.
To help you decide, we’ll walk you through the steps to build an eCommerce website using the Zyro eCommerce website builder and WordPress CMS. Read on to learn about their installation process.
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Since WordPress is self-hosted, you first choose a web hosting plan and domain name. Some hosting companies include a domain name with their hosting plans, so you can get both for a lower price. Alternatively, purchase a domain name from a domain registrar.
One year of WordPress hosting includes free domain registration. Unlike regular shared web hosting, this type of hosting servers and security features are specifically configured for WordPress websites to ensure optimal performance and security. Each hosting plan comes with pre-installed plugins and themes as well as expert-level technical support.
Best of all, our WordPress hosting offers Auto Setup. As a result, the WordPress installation process only takes a few clicks.
Unlike WordPress, Zyro is an eCommerce hosting platform. Since the online store builder includes free hosting and an annual domain name in all price plans, you can start building your website after purchasing the plan.
Benefits Of Building Your Own Online Store
Zyro eCommerce offers two pricing options, the Business plan for $4.90/month and the Advanced Retail plan for $15.90/month. The business plan allows you to sell up to 100 products and accept online payments through popular payment options, which is enough to start your e-commerce store.
As your business grows, you can upgrade to the Advanced Store plan to unlock more product quotas and features like shipping and sales tax management and abandoned cart returns.
After signing up for each plan, choose how you want to build your online store and start building. You can work with one of the available templates, use the AI website generator to create a custom-made template, or create your store from scratch.
Zyro eCommerce offers a quick start guide to help you complete the process of building an online store. Click on each point and follow the steps to configure the required items.
The Beginner’s Guide To Setting Up A Purely Online Store
One of the key elements of a successful online store is its website design. A well-designed e-commerce store can attract online shoppers and provide a great user experience while leaving a positive impression on your target audience.
There are many well-designed online businesses to draw inspiration from. Check out our collection of eCommerce website examples with fantastic designs to inspire you.
For example, Apple shows how minimalist design works well to highlight products. You can change this look to achieve an aesthetically pleasing look without using too many eye-catching elements.
In addition, Smokehaus skillfully uses site navigation to create a positive impression on visitors. Many online stores do not have this element as a focal point of their website design, so this website design idea can help you stand out.
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Web pages also play an important role in creating a great user experience and generating sales. Here are the main pages you should have in your online store:
Now that you know how the look of your online business can make or break it, we’ll show you how to customize your online store in WordPress or Zyro.
The appearance of a WordPress site is defined by a set of files and styles called a theme. The official WordPress theme directory has a large collection of free themes. There are many premium WordPress themes available
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